From someone – who keeps searching Google for the latest news –perspectives, it is seen that firms are quite a lot into changing their logos. Maybe that is so because times have changed and customers now like firms who change from time to time. With changes seen in logo, we also see two or more firms joining hands and establishing one super power firm. The case was recently seen with Duke Energy and Process Energy.
Duke Energy recently merged with Process Energy and will be launching a new corporate identity in spring 2013. Earlier this week, the new logo showing the merging of both the companies was revealed. The new logo has somehow kept the symbol of Process Energy while changing the previous color palette into a new and more vibrant one.